New AdSense Reports will not include older stats and YouTube data

AdSense is launching a new and improved reporting page. There is not only a new design. The new Reports will only show data for the past three years, and will show any data from YouTube or AdMob. 

You can download your data through the end of 2020 from the new Reports page, and through the end of September on the old Reports page.

Here's what's changing in AdSense Reports: 

• You will only be able to run reports on data from the last 3 years in your AdSense account. That includes data from AdSense for Content, AdSense for Search and other products.
• There is no data from YouTube and AdMob in AdSense Reports. You will still see finalized earnings on your AdSense account's Payments page.
• These changes only apply to performance data. Billing and payments data reporting on the Payments page of your AdSense account will not change. 

Learn more in the AdSense help center : 

• Changes to reporting data in AdSense reports
• Find your way around the new AdSense Reports
• Migrate your old reports into the new AdSense reporting page

If you want to return to the old Reports interface, toggle the Beta version switch at the top of the page. That will be available for at least a few months.

Read on to learn how to download a copy of all your AdSense data,  schedule reports to regularly download data, and find similar reports in YouTube Analytics.

Note: as of this writing, I only see the new Reports when I open AdSense Reports on my phone. If you do not see it in your account on desktop, you might check on mobile.

Download your AdSense Data

You can download a copy of all your AdSense data, including Youtube and AdMob data. 

Download your data from the old AdSense Reports page

This page will be available through September 2020

1. Sign in to your AdSense account (www.google.com/adsense)

2. On the left menu, click Reports

3. Click the calendar icon at top right and select All Time (or a specific time period)

4. Add Filters to limit the report to specific data

For YouTube data only, filter by Products > YouTube Host (you can then save this as a report)

5. Click the download button at top right of the report

6. Select a file format, including Excel CSV (comma separated values), Google Drive Spreadsheet (which you can open in Google Sheets), or Google API Data Explorer

If you choose to save to Google Drive, the saved data file is called AdSenseReport.

Download your data from the new AdSense Reports page

You can download your data, including AdSense and AdMob data, from the new AdSense Reports page through the end of 2020. 

1. Sign in to your AdSense account (www.google.com/adsense)

2. On the left menu, click Reports

3. Select the report you want to download.

4. Click the 3 dot menu icon at top left

5. Select Download legacy data

This downloads your data as a XLSX file. That can be opened in Microsoft Office Excel or imported into Google Sheets.  

Schedule a report to regularly download data

If you want to be sure you have a copy of your older AdSense data as time goes on, you can schedule a report that will let you regularly download your data.

1. Sign in to your AdSense account (www.google.com/adsense)

2. On the left menu click Reports

3. Create a report.

4. Click Save as the Save icon 

5. Enter a name for the report

6. Schedule your reports

In old Reports:  select the Run report automatically checkbox. You will then see options to schedule how often reports are created  (Run every section) and the date range of each report.  Add an email to share the reports with and Save.

In new Reports: save the Report. Then tap the menu icon at top left to see your Reports list. 
Click the 3 dot menu icon to the right of the Report name, and select Schedule. Select Run report automatically and set how often to Run the report, For what time period, and add an email to Share with.  Then Save the changes.

7. The email address you share the report with will receive file with the requested data.

Find your revenue data in YouTube Analytics

AdSense has not displayed estimated earnings from AdSense for a number of years. That has always caused confusion, because it does show other YouTube ad stats, like impressions, clicks, and the confusingly named "Total Earnings" (which are NOT your estimated earnings) .

Fortunately Analytics in YouTube Studio has had a number of updates that lets you see similar data  in your YouTube account, along with your estimated revenue.

1. Sign in to YouTube Studio (studio.youtube.com)

2. Click Analytics on the left menu

3. Click the Revenue tab 

There's much too much data to go over in this post, but you can learn more in the YouTube Help Center: 

• Learn where your revenue comes from
• Understand ad revenue analytics
• See realtime data 

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