Whether you are monetizing your YouTube channel, or using AdSense on your website or blog, you need to make sure you keep your content in compliance with the AdSense and YouTube content policies.
It's easy to run ads - you choose the ad types and place the ad units, and Google decides which ads display, collects money from the advertisers and pays you your share. The system is largely automated, with an ad auction that selects the best paying and most relevant ads for your website or YouTube videos. Since advertisers aren't usually selecting which websites or videos their ads will appear on, Google has to be able to assure them that their ads will not appear with content that is not "advertiser-friendly".
As a YouTube Partner or AdSense Publisher, it's your responsibility to understand the policies and make sure your content complies. And that means there are some types of content you cannot publish if you want ads to display. While it may feel unfair, those are the terms you agreed to.
If you are a YouTube Partner, you should be aware that the advertiser-friendly content guidelines for monetization are stricter than the general Community Guidelines. Age-restricted videos and content prohibited by the Community Guidelines cannot be monetized.
And if you have your own website or blog with AdSense ads, you must follow AdSense for Content policies as well. As AdSense puts it:
Publishers are responsible for every page on which their ad code appears and for screening any text, images, videos, or other media which will appear on a page with Google ads.And it's not just content on your own site - promotion of prohibited content includes providing links to sites that do not follow AdSense content policies.
What happens if you don't comply? Ads may stop appearing on your website or on your video - or your entire AdSense account could be disabled.
Note: on September 30, 2019 AdSense implemented new policies so that some content that was prohibited is now just "restricted." Learn more about the updates to AdSense policy.
Content that is not advertiser-friendly may include:
- Pornography, sexually suggestive or non-family safe content
- Violence and tragedy
- Inappropriate language, harassment or content that advocates against an individual or organization
- Drugs, tobacco, alcohol and regulated substances
- Weapons-related content
- Spam, scams and illegal content
AdSense and YouTube Content Policies
- AdSense Help:
- YouTube Help:
Get Help with YouTube and AdSense content and policy issues
Video not eligible for monetization? Monetization or AdSense disabled for policy reasons? You may be able to appeal!- AdSense Help
- Ad serving was disabled to your website
- Warning: AdSense account may be disabled for policy reasons
- AdSense account disabled for policy reasons
- YouTube Help:
Specific Content Policies
Pornography, sexually suggestive or non-family safe content- AdSense Prohibited Content:
- Adult, sexually suggestive or non-advertiser friendly content
- Underage, non-consensual or illegal sex acts
- YouTube Community Guidelines:
- YouTube Advertiser-friendly Content guidelines:
Violence and tragedy
- AdSense Prohibited Content:
- YouTube Community Guidelines:
- YouTube Advertiser-friendly Content Guidelines:
- AdSense Prohibited Content:
- Excessive profanity
- Dangerous or derogatory content, including: harassment, bullying, content that advocates against an individual, group, or organization
- YouTube Community Guidelines:
- YouTube Advertiser-friendly Content Guidelines:
Drugs, tobacco, alcohol and regulated substances
- AdSense Prohibited Content:
- Recreational drugs and drug-related content
- Alcohol and tobacco related content
- Prescription medication, unapproved pharmaceuticals and supplements
- YouTube Community Guidelines:
- YouTube Advertiser-friendly Guidelines:
Weapons-related content
- AdSense Prohibited content
- YouTube Community Guidelines:
- YouTube Advertiser-friendly Content Guidelines:
Spam, scams and illegal content (and other non-allowed content)
- AdSense Prohibited Content:
- Hacking and cracking content
- Sites that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video
- Sites that use Google Brand features in an abusive of deceptive manner
- Content that enables dishonest behavior
- Counterfeit Goods
- Content that promotes, sells, or advertises products obtained from endangered or threatened species.
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
- Sites that offer compensation programs ("pay-to" sites)
- YouTube Community Guidelines:
Copyrighted Content
AdSense and YouTube prohibit copyrighted content used without permission.
Hi Peggy.KTC
ReplyDeleteI Have active adsense account (non hosted) and currently only used in my blog.
I have an online local marketplace website and planning to put adsense on it. Is this allowed by adsense since i don't see restriction from here: https://support.google.com/adsense/answer/48182?hl=en
Thank you
It depends on the exact content. In addition to making sure you don't have any prohibited content, you also need to make sure the content on your site is original. (I'm not exactly sure what a local marketplace website would include).
Delete